8 Great Choices for SPAM Free Promotion

I’ve written about the problem of spam both offline and online at social networking sites in How Do You Like Your SPAM? and Why Do People SPAM? With this article, I’m delivering on the promise I made last week to discuss marketing channels you can use to promote yourself or your business — without ever [...]

Why Do People SPAM?

When I read comments on What is Wrong with Ning and other articles, a recurring theme is that spamming on Ning and on other social networking sites has become a major nuisance. I often speculate about why people spam — regular well-meaning people like you and me, not the offshore criminal type. What are they thinking? [...]

Introduction to Using Ning Sites

I’ve written quite a few articles about the Ning family of social networking sites focusing primarily on social marketing and business networking concepts. In this article I address every type of Ning user. By using Ning sites, not only can you transact business, you can also make new friends, discuss special interests, and promote favorite causes. You [...]

What is Wrong with Ning

Nearly a year has passed since my first Ning article, Ning Social Networking Sites. Since then online social networking has taken some exciting twists and turns. MySpace has lost luster, while Facebook and Twitter have become social media darlings. Ning Still Facing Obstacles Ning seems to be in somewhat of a holding pattern. There have been some changes here [...]

Social Media vs. Search Engine Optimization

Social media sites are rapidly altering the web marketing landscape. Now you can use social media to drive targeted traffic to your websites. You may be trying to determine whether social media is a viable alternative to search engine optimization. After all, search engine optimization requires extensive keyword research and ongoing content development to achieve top search [...]

Claim Your Facebook Name

A rose by another name might smell as sweet, but could a horrifically long string of gobbledygook ever smell as sweet as facebook.com/larrybrauner? Not by any stretch of the imagination. In case you haven’t heard, Facebook started giving out real user names yesterday morning just past the stroke of midnight. To claim yours, go to facebook.com/username. However if [...]

Why Doesn’t My Website Generate Sales?

Could it be that your website looks nice but fails to help you meet your web marketing objectives? Too often that is the case. Lots of effort and expense went into building your site, but your return on investment is marginal or non-existent. Here are possible reasons why your website isn’t generating leads or sales and some [...]

Where Does Your Twitter Lead People?

You may have tried without success to use Twitter as a marketing channel. Many marketers struggle with Twitter for one reason or another. It’s often because of where their Twitter leads. Let me explain. Spamming Spammers often follow myriads of random people on Twitter hoping that enough of them will follow back like sheep, or that they’ll click [...]

Holistic Web Marketing

The use of the word holistic is a bit problematic, although it did catch your attention. Holistic emphasizes the importance of the whole and the interdependence of the parts. But is not each whole a part of a greater whole? Web marketing is one part of the marketing function, as is offline marketing. The marketing function is [...]

Twitter Power System Review

As a top Twitter business user, I was sent an advance copy of the Twitter Power System for my review. Here are my observations. The Twitter Power System is a very comprehensive set of videos, e-books, resources and tools. New users learn how to set up an account and all the basics they need to get going. [...]