Share 'What Do You Do to Establish Your Brand?'

What is Branding? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Branding is about getting potential customers to see you as the only choice for your product or service. Branding is not…