Outside the Box

CriticalThinkingOutsideTheBox.com

Bruce Colthart

Dear fellow Chamber of Commerce members: your emails hurt [you].

Many many small businesses and micro-businesses are naively or knowingly generators of uninvited and unwelcome e-marketing and e-sales “content”. Lured by the extremely low cost of email marketing, these stressed out, downsized (and desperate?) businesses assume that more is better! “Send our message, pitch, special-of-the-week or news out to anyone and everyone!”

Continued

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